Case studies have shown that 96% of all searchers will never look past Google’s First Page. Consumers are using computers, laptops, tablets and mobile phones to find local businesses and services like yours.
People are going online and searching for services in their city or even in their neighborhood. To compete in Google Local Maps, your website needs to be extremely focused on the specific search terms that people are looking for and in the geographical areas that they’re interested in.
When one of your clients searches on Google for a product or service with a location identifier, say a neighborhood or a town or a city, that is exactly when Google’s Local Map will appear.
Typically, Google’s Local Map will showcase ONLY 3 local places on Google’s First Page. Local Map Optimization puts your business right in front of the eyes of customers looking to buy. It gives your contact info and exact location with directions to local searchers looking for your product or service.
The factors that the algorithm takes into account when deciding the order of the results is a closely kept Google secret. Additionally, to make sure that the secret variables that determine the ranking order remain a secret, Google is constantly changing and altering the algorithm to mix up the results.
“This is where we come in. Getting your business ranked on Google’s Local Map and keeping it there is no simple task and requires constant up to date maintenance to counteract the changes that Google is constantly making.”
We have a deep understanding of how the Google Maps algorithm works and the factors which are used to determine rankings of Local Business Listings. We also have a few strategies up our sleeves that can help give you a competitive advantage in this area.